UCPH Communication

The division Advisory and Media Training:

• aims to boost external communication from the University’s research environments to support, highlight and increase the value of the knowledge researchers develop.
• offers media training and advice on external communication to researchers and research teams, which includes seminars and workshops on media appearance and messaging as well as advice on participating in the public debate – also when things are critical.
• offers advice and courses on using social media, communication regarding new funding, positioning of research areas and general research communication, etc.
• can foster good relations and understanding of local research environments. Most of their advisory services, courses and workshops take place locally at departments and centres.

Head of division: Kristian Levring Madsen

The division Marketing:

• supports bridge-building between the University and prospective students. Children and young people should learn about the University of Copenhagen through compelling, expert communication and relevant campaigns.
• supports the above by arousing curiosity for knowledge and science, generating interest in the University’s degree programmes, for example in lower and upper-secondary schools, and promoting UCPH as an educational institution in connection with young people’s choice of education.
• supports the entire University and ensures that campaigns are coordinated with other outbound marketing activities.

Head of division: Birgitte Lyhne Broksø

The division Media:

• opens the University to the outside world through engaging research communication to citizens, politicians, partners and journalists. Whether it’s Instagram Reels, Facebook visuals, inspirational podcasts or researcher talks, the goal is to make the University’s research, education and innovation compelling and relevant.
• is responsible for communicating with UCPH alumni through newsletters and offers, and for organising the matriculation for new students.

Head of division: Liv Alfast Strøm

The division Organisational Communication:

• is part of the University’s core in relation to supporting changes and good processes internally.
• helps staff and students to help themselves. Staff at UCPH should experience clear and relevant internal communication – regardless of whether it comes from the common level, faculty or department.
• is responsible for internal communication from the University’s top management and the eight administrative areas.

Head of division: Henrik Friis

Press

When researchers and managers at UCPH are in contact with, or are about to be in contact with, the media, they can seek help from the press division.

The division Press:

• contacts journalists when a story is relevant to external audiences.
• finds the right source at UCPH when current events make it relevant for a journalist to qualify the public debate.
• assists in connection with major press issues.

Head of division: Kristian Malling Granov

The division Web and Visual Identity is responsible for developing and operating the University’s digital communication platforms, which are often where prospective employees and students first meet UCPH. The same goes for foundations, fellow researchers, partners or curious citizens who google "quantum" and are sent to ku.dk. Regardless of who the University greets, the encounter must be spot on. The University's digital entry points must be user-friendly and easy to navigate. The division is tasked with understanding user needs and accommodating these needs through well-planned, up-to-date user journeys.

Head of division: Henrik Korzen